General Mills Canada asked design firm, Stand Mtl, of Montreal, Quebec, to redesign the packaging and brand platform for the Liberte Organic family of products. Jimmy Berthelet and Manon Pelletier of Stand Mtl hired Douglas Schneider to create illustrations for their packaging fruit images that are inspired by the botanical sketches of the early 20th century.
This project recently won a Communication Arts Design award, a Gold Award for Packaging Design at the London International Awards, and a Dieline Award 2019 in Chicago.
